Retail renegades: Blazing the retail trail
Bricks-and-mortar retailers in the age of the internet face increasing threats. Leslie Clifford and Laura Moser have scoured the world for examples of the kind of mould-breaking retail innovators that shoppers love and that are succeeding in this more competitive environment.
What comes to mind when you hear the term 'renegade'? Do you think deserter? Outlaw? While the dictionary definition has a negative connotation - 'an individual who rejects lawful or conventional behaviour' - renegades often have a positive impact on culture. Many are rejected by society during their lifetimes only to be admired later as innovators.
From Mark Zuckerberg (father of Facebook) to the Grateful Dead (who believed music was becoming too commercialised and encouraged fans to tape their live concerts), renegades have significantly enhanced our lives. Put another way, renegades often provide a glimpse into the future.