Cultural innovation: Triumph of a better ideology
Douglas Holt and Douglas Cameron
Market innovation has long been dominated by the world view of engineers and economists - build a better mousetrap and the world will take notice. But Douglas Holt and Douglas Cameron argue the merits of cultural innovation instead.
This functional point of view certainly has merit. But, because it is the only way that we approach innovation, the 'better mousetraps' approach has had the effect of eclipsing a very different innovation world view - champion a better ideology and the world will take notice as well....