This Warc Best Practice paper is an extract from Hamish Pringle and Jim Marshall's 2011 book Spending Advertising Money in the Digital Age: How to Navigate the Media Flow.
How to write a good media brief
Hamish Pringle and Jim Marshall
The client brief is an early hurdle at which the agency media strategist can fall. Too often it will not supply sufficient, clear, or even accurate information. There is a technical term for...