Creative adaptability - PepsiCo's strategies for an uncertain world

At AdAasia 2011 in new Delhi, Indra Nooyi, CEO of PepsiCo, asked what are the strategies a multinational brand owner should follow in an era of "negative uncertainty", born of three interlocking crises: of leadership, governance and expectations.

Creative adaptability – PepsiCo's strategies for an uncertain world

David TiltmanWarc

What strategies should a multinational brand owner follow in a world where many of the old certainties have disappeared?

That was the theme of the closing speech...

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