Creative adaptability - PepsiCo's strategies for an uncertain world

At AdAasia 2011 in new Delhi, Indra Nooyi, CEO of PepsiCo, asked what are the strategies a multinational brand owner should follow in an era of "negative uncertainty", born of three interlocking crises: of leadership, governance and expectations.

Creative adaptability – PepsiCo's strategies for an uncertain world

David TiltmanWarc

What strategies should a multinational brand owner follow in a world where many of the old certainties have disappeared?

That was the theme of the closing speech of AdAsia 2011 in New Delhi. The speech was delivered by Indra Nooyi, Chairman and CEO of PepsiCo, owner not just of Pepsi and other drinks but also of food lines Frito-Lay and Quaker Foods.

Nooyi became CEO of Pepsico in late 2006. Had she been giving the speech then, she said, she would have been congratulating the audience on living...

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