Bridging the gap: A quant geek makes the case for (better) qualitative

This paper explores a new framework for insight generation, based on four distinctive but overlapping types of insights: discovery insights, predictive insights, explanatory insights and transformational insights.

Bridging the gap: A quant geek makes the case for (better) qualitative

David BakkenKJT Group, USA

INTRODUCTION

Several years ago, a major American telecoms firm decided to segment the consumer market for long distance services by “rate period.”...