Convenience and the future of retail marketing

At the Shopper Insights in Action 2011 conference in Prague, speakers stated that web-enabled and cash-strapped consumers may be shopping intently for the best deals on the best products now, but in future, convenience and the quality of the shopping experience will overtake price as a priority for consumers.

Convenience and the future of retail marketing

Jo Bowman

Web-enabled and cash-strapped consumers may be shopping intently for the best deals on the best products now, but in future, convenience and the quality of the shopping experience will overtake price...