Convenience and the future of retail marketing

Jo Bowman

At the Shopper Insights in Action 2011 conference in Prague, speakers stated that web-enabled and cash-strapped consumers may be shopping intently for the best deals on the best products now, but in future, convenience and the quality of the shopping experience will overtake price as a priority for consumers.

Convenience and the future of retail marketing

Jo Bowman

Web-enabled and cash-strapped consumers may be shopping intently for the best deals on the best products now, but in future, convenience and the quality of the shopping experience will overtake price as a priority for consumers, the recent Shopper Insights in Action conference heard.

A convergence of the online and offline buying process will be sought out, as will multi-sensory shopping experiences that entertain, surprise and engage. Demand for more than cheap goods at value-for-money prices will be especially acute as the current Generation Z – sometimes called Generation M, for...

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