Retail strategy: The shopper insights of McDonald's, Wrigley, adidas and Syngenta
Retailers, restaurants and packaged goods manufacturers are discovering that much of what they assumed about the way people shop is wrong – and that they've...
Retail strategy: The shopper insights of McDonald's, Wrigley, Adidas and Syngenta
At the Shopper Insights in Action 2011 conference in Prague. A series of speakers looked at in-depth consumer research - combining footfall mapping, detailed interviews in stores, online forums and long-term studies – and the ways it is helping brands understand what makes their customers, and non-customers, really tick.
