WARC subscribers can read
Cannes Creative Effectiveness Lions 2011 - An analysis of the winning entries
This analysis piece looks at key trends in the 135 published entries to the Creative Effectiveness Lions, a new award category introduced at the 2011 Cannes Lions International Festival of Creativity, to honour creativity that has a measurable business impact.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
You’re in good company
We work with 76% of the world’s top agencies and 80% of Forbes most valuable brands*.