Research getting a C-suite seat - Start building (open) knowledge centers

This paper discusses what it takes for research to capture the CEO’s attention and how to build knowledge centers that deliver value to brands, businesses, customers and consumers.

Research getting a C-suite seat - Start building (open) knowledge centers

Philip De WulfPsilogy, Netherlands

Nord van de MosselaerVodafone Netherlands, Netherlands

BACKGROUND

In this paper we present the LRKC case and demonstrate the approach we used to build...

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