Believe in better - How a challenging client demanded ROI on his research. And got it.

This case study charts the creative journey of when the research agency MESH Planning was awarded the satellite broadcaster Sky’s continuous advertising tracking account, evaluating its campaigns.

Believe in better - How a challenging client demanded ROI on his research. And got it.

Danny Russell, Fiona Blades and Hugh WilsonUnited Kingdom

THE ISSUE

The research industry continually fights to justify its place in the boardroom. To do so we need to demonstrate...

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