Philips Lighting needed insights into garden needs with the potential to really make a change in the garden lights market and was therefore integral for Philips Lighting to completely involve the entire interdisciplinary team (researchers, technicians, marketers, designers).
Enlightened gardens - Innovation beyond the obvious
Ank van Ophoven, Pamela Pauwels and JochumStienstraNetherlands
Logic will bring you from A to B. Imagination brings you everywhere. (Albert Einstein, 1879-1955)
A mind, once stretched by a new...