Tontine: The first pillow with a 'best-before' date

Even though Tontine, Australia's biggest pillow manufacturer, had over 50% share of the pillow market, it had a dual problem.

Tontine: The first pillow with a 'best-before' date

Agency: Happy SoldiersAdvertiser: TontineAuthors: Mark Sareff and Sophie PriceTotal Campaign Expenditure: $1 – 2 million

Strategic communications challenge

Even though Tontine, Australia's biggest...