How to build a brand 'movement'

Chris Thomas, Chairman and Chief Executive Officer of BBDO/Proximity in Asia, spoke at the ad:tech Singapore 2011 conference.

How to build a brand 'movement'

Low Lai Chow

To connect with consumers, brands need to look at creating their own movement, or align themselves with an existing movement, observed Chris Thomas, Chairman and Chief Executive Officer of BBDO/Proximity in Asia,...

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