Dove: Winning in China

Dove was a small and silent brand in China. Launching a shower gel in 2010 onto supermarket shelves that were groaning under the weight of over ninety variants from a dozen brands seemed an impossible task.

Dove: Winning in China

The Warc Prize for Asian Strategy is Asia’s first competition set up to reward brilliant strategic thinking in marketing. Marketers and agencies across Asia (excluding Pacific) were asked to submit case studies that demonstrated...

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