KFC in China: How a US giant created a 'local' brand
When KFC wanted a new slogan for the brand in China last year, it took inspiration from the Great Helmsman, Mao Zedong.
Suddenly 'Life tastes better with KFC' became 'Life is so beautiful...
KFC in China: How a US giant created a 'local' brand
Going local, from what appears on menus, to the management team, has been one of KFC's greatest strengths.
