MAP 2011 day one: Dealing with the data explosion and a changed consumer marketplace

Conference report from Day One of MAP 2011 - a Warc conference held in London. Presentations are grouped around three themes: the data explosion, how to measure all this new data, and the changes in the consumer marketplace signified by this data.

MAP 2011 day one: Dealing with the data explosion and a changed consumer marketplace

Joseph Clift

Click here for the report of day two.

The aim of Warc's Measuring Advertising Performance conference, a two-day event held in London in March 2011, is to...

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