'The big ideaL': Ogilvy's framework for giving brands a purpose

David Tiltman

A report from the Spikes Asia Advertising Festival 2010, which took place in Singapore. Discusses 'The big ideaL', a creative process applied by Ogilvy & Mather to several brands in Asia.

'The big ideaL': Ogilvy's framework for giving brands a purpose

David TiltmanWarc

The Spikes Asia Advertising Festival, held in Singapore in September, celebrates creativity. But the strategy behind the creative work was the topic of Ogilvy & Mather's...

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