The reinvigoration of an Aussie advertising icon

An iconic brand - Whirlpool - was revived by this campaign: unprompted awareness rose from 6% to 10%.

The reinvigoration of an Aussie advertising icon

Agency DDB Group Melbourne.Advertiser WhirlpoolAuthor Gavin MacMillan, Associate Planning Director, DDBTotal Campaign Expenditure $5 - 10 million

Whirlpool is an American brand that has sold in Australia for...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today