Pepsi: The Game

The challenge facing the Pepsi brand in India was two-fold. One to regain its high ground as the most trend-setting carbonated beverage brand; and two, to engage its audience, the youth, who are no longer ready to consume communication passively.

Pepsi – The Game

The 2010 Warc Prize for Ideas and Evidence was created to identify case studies that demonstrate success against four criteria: strategy, integration, results and innovation. The competition, which was open to entries from any country...

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