Intel: Inspiring Tomorrow

As Intel's products are essentially invisible to average users, the challenge was to make the brand relevant to consumers.

Intel: Inspiring Tomorrow


What do you do when one of the largest technology brands in the world just... disappears? Intel, a brand that once basked in the limelight, came to us facing a very serious issue: People had simply stopped caring about them.

For the first time, Intel was looking to communicate something much, much bigger about their brand. The brief to us: “Microprocessors have become a commodity and the Intel brand is no longer a key factor in the computer purchase. Make the Intel brand relevant to the everyday lives of consumers.” We found several obstacles to addressing...

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