Global brand planning - emerging brand wisdom

The future of brands shouldn't be imagined from within a fear of growing complexity and potential for error, but with a view to exciting consumers.

Emerging brand wisdom

Guy Murphy

Developing markets can teach us how to engage with brands in 'brand play' as an antidote to western brand-weariness

I'm sure many planners have recently wished they were working in a time gone by. A time when consumers were...