Change 4 life - How open source marketing is helping us change 4 life

It has been predicted that more than half of all adults in the UK will be obese by 2050, putting them at greater risk of ill health.

Change 4 life – How open source marketing is helping us change 4 life

M&C Saatchi, London


Consider the power of advertising.

Now compare it to thevae temptation of chocolate.

Or the lure of a comfy sofa and a DVD.

Or the ubiquity of chips, sweets or sugary drinks.

Or little things you take for granted, like frying pans, cars or ready-prepared foods.

Or the expedience of saying 'yes' to the kids, because life's too short to argue.

These are just some of the many causes of “the lifestyle epidemic”1; obesity.

Pitted against these forces,...

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