How a meerkat became a social media hero, creating a cult brand

The CompareTheMarket.com case study is a story about the creation of a meerkat who became a social media cult hero with a hugely popular website created specifically for the campaign, CompareTheMeerkat.com.

How a meerkat became a social media hero, creating a cult brand

Amelia Torode

There's a new cult advertising hero in town, breaking hearts and smashing business targets. His name is Aleksandr Orlov and he is an entrepreneur from Moscow. In his mid-40s,...