KFC: The Animated Colonel Campaign

Terry Dukes

Campaign in America to revitalise an old brand, Kentucky Fried Chicken. Market had changed and image of product and service had suffered (reasons discussed: KCF is a retail establishment run through franchisees rather than a producer).
Agency: Young & Rubicam New York Author: Terry Dukes

KFC

The Animated Colonel Campaign

INTRODUCTION

A brand resting on its laurels is vulnerable

This is the story of how a wellestablished, wellknown brand, Kentucky Fried Chicken, was caught napping by compet

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