How to use celebrity in brand building
Hamish PringlePringle+Pringle
Go to: Executive summary
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Go to: Essentials
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Executive summary
Andy Warhol's famous maxim has been misquoted from the outset. What he actually wrote on the frontispiece of the catalogue for his exhibition held at the Moderna Museet in Stockholm in March 1968 was: "In the future everybody will be world famous for fifteen minutes."1Nearly all commentators since have left out 'world' because they could not conceive of a...