How to use celebrity in brand building

When harnessed appropriately to a brand and a relevant communications idea, a celebrity can have a powerful amplifying and accelerating effect on people's minds.

How to use celebrity in brand building

Hamish PringlePringle+Pringle

Go to: Executive summary

Go to: Where to start

Go to: Essentials

Go to: Reminder checklist

Go to: Leading case studies

Go to: References & further reading

Executive summary

Andy Warhol's...

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