The rise of hydration beverages in Southeast Asia

Looks at the performance of hydration beverages in the Southeast Asia market, including drivers behind the demand, various hydration consumer groups and potential challenges and opportunities.
  • With growing awareness of healthy living, there has been greater interest and consumption of hydration beverages due to its health positioning.
  • Bottled water continues to dominate, while new product innovations in the form of flavours and specific health benefits have emerged.
  • In 2018, hydration beverages in Southeast Asia amount to USD8.8 billion, taking up more than one-third of retail sales of soft drinks.
  • Hydration beverages also recorded a 4% growth in 2018, which is attributed to growing concerns of diabetes as well as increasing health consciousness of consumers, shifting away from sugar-sweetened beverages....

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