Best practices for omnichannel retailing

Provides best practices for omnichannel retailing, including priorities, challenges and the state of omnichannel by region.
  • Key platforms on which retailers must be present to achieve omnichannel proficiency include physical stores, web, mobile and other emerging platforms.
  • Current customer expectations are that retailers and brands are accessible through all devices at their convenience, and offering this shopping experience is therefore no longer optional for retailers to remain relevant.
  • Retailers must offer a consistent shopping experience across all channels, including consistency in terms of prices and services.
  • Shoppers should also have access to view all of a given retailer’s available inventory across all platforms, and be able to choose from various fulfilment options, such...

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