Hair care in Asia Pacific

A regional overview of hair care in Asia Pacific with an analysis of leading companies and brands, in addition to country snapshots and forecasts for the future of the category.
  • In 2018, Asia Pacific led global hair care sales, with a 32% share, but its growth rate is below that in skin care, due to low usage of shampoo in developing rural areas.
  • Consumers in Asia Pacific, concerned about hair damage from air pollution and high humidity, seek extra nourishing and protection.
  • Asia Pacific is affected by the global water crisis, particularly in India, China, Indonesia and Singapore – water efficient or dry shampoos at economic prices will be key to addressing the water issue.
  • The wealth gap is reflected in high spending among the rich versus...

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