The know-demand economy: engagement and programmatic consumption

This article follows the logical conclusion of digital systems predicting demand to a world where algorithms do all of the work, giving consumers just as much value with far less engagement in shopping and buying.

The know-demand economy: engagement and programmatic consumption

J Walker Smith

The rapidly improving power of digital systems to anticipate or predict demand has triggered a shift by consumers to programmatic consumption. With these technologies, algorithms...

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