How Alibaba uses big data to understand China's shoppers
Anna Hamill Warc
Read Part Two of the series on how Alibaba uses first and third party data to develop campaigns for China's offline retail sector.
China's online shoppers are anticipated to spend more than US$1 trillion online in the next 12 months. By 2019 sales are projected to total nearly $2 trillion, more than 3.6 times as much as the U.S.