The Effectiveness of All Advertising Impressions vs. Only Viewable Impressions: An analytics model

This article details a winning case study of the Excellence in Pioneering Analytics Innovation award category from the 2015 Genius Awards.
2015 ANA Genius Awards

The Effectiveness Of All Advertising Impressions vs. Only Viewable Impressions: An analytics model

Adobe Genius Award Winner: Pioneering Analytics Innovation

In 2013, the analytics software provider MarketShare (now a Neustar Solution...