How can Mondelez improve the Oreo? Getting a taste for customized cookies

This event report outlines how Mondelez International, the snacks group, is exploring product customisation, with a particular focus on its Oreo cookie brand.

How can Mondelez improve the Oreo? Getting a taste for customized cookies

Stephen WhitesideWarc

During the last holiday season, online shoppers were given the chance to send personalized packs of Oreos to cookie-loving friends and family – or, indeed,...