Brands, contradictions and driving growth
Nigel Hollis, EVP/Chief Global Analyst at Millward Brown, has some "apparently contradictory" insights to share about brands.
"On the one hand, they are hugely valuable. But, on the other hand, the people that buy those brands seem to care very little about them," he told an audience on a recent Warc Webinar.
Hard numbers can help contextualise this paradox: