Sting (PepsiCo): Everyday Hero

This case study describes how PepsiCo used local knowledge of the Egyptian market and everyday life in Egypt as part of its launch for its new affordable energy drink Sting.

Sting (PepsiCo): Everyday Hero

Energy drinks have long associated themselves with extreme sports. When launching Sting, Pepsi's new affordable energy drink, we decided to associate ourselves with the extreme sport of 'Everyday Egyptian Life'. This positioning...

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