Alone: Sound Selective Billboard

This case study describes how the TV channel HISTORY created a soundboard to cut through the clutter of out-of-home advertising executions when advertising its new reality show ALONE.

Alone: Sound Selective Billboard

ALONE is an entirely self-documented competition show that follows eight outdoorsman as they attempt to live alone in the wild for as long as they can. There are no gimmicks or contrived situations - only skill and mental...

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