REI: Dynamic Weather

This case study describes how the outdoor retailer REI used programmatic technology to ensure adventure-loving consumers that the brand had their best interests in mind.

REI: Dynamic Weather

REI is more than a store for outdoor enthusiasts; they are a Co-Op, a community devoted to being your adventure partner. For consumers who believe a life lived outdoors is a life well-lived, they want to know REI has their best interests...

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