#LikeAGirl

This case study details a campaign by P&G's Always, the feminine hygiene brand, in Canada to appeal to customers' emotions and retain their #1 spot.

#LikeAGirl

Leo BurnettProcter & Gamble

Situation analysis

Overall assessment

"Check out the functional benefits of this pad" posted @NoTeenEver.

For decades, the Feminine Hygiene category successfully built brands through advertising that showcased functional...