"Groceries not guns" (Taking aim at Corporate America)
Situation analysis
Overall assessment
"Perseverance is not a long race; it is many short races one after another."
Walter Elliot
In December 2012, the Newtown...
"Groceries not guns" (Taking aim at Corporate America)
This case study describes how MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA (MDA) combined innovative ideas, a powerful message and digital channels to get retailers to ban guns from their stores.
