"Groceries not guns" (Taking aim at Corporate America)

This case study describes how MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA (MDA) combined innovative ideas, a powerful message and digital channels to get retailers to ban guns from their stores.

"Groceries not guns" (Taking aim at Corporate America)

GreyMoms Demand Action for Gun Sense in America

Situation analysis

Overall assessment

"Perseverance is not a long race; it is many short races one after another."

Walter Elliot

In December 2012, the Newtown...