Fix Auto: "First word"

This case study examines how Fix Auto, the largest network of automotive collision repair facilities in Canada, increased awareness across the country despite customers' infrequent need for the service.

Fix Auto: "First word"

CundariFix Auto

Situation analysis

Overall assessment

Founded in Quebec in 1992, Fix Auto was the largest network of automotive collision repair facilities in Canada with its franchisees (Strategic Partners) operating 218 fully independent...