SVEDKA Vodka: Building a brand, one cocktail at a time

This case study describes how SVEDKA Vodka rearticulated its brand's 'future-forward' positioning to re-engage millennials and stand out in the United States' vodka category.

SVEDKA Vodka: Building a brand, one cocktail at a time

Bensimon ByrneConstellation Brands, Inc.

Situation analysis

Overall assessment

When Bensimon Byrne and One Method began working with SVEDKA Vodka in the U.S in 2012, the brand had ambitious plans to grow...