Grape Nuts: "What's your mountain"

This case study describes how Grape-Nuts contemporized its brand by repositioning itself as the healthy cereal offering power-packed nutrition for active Canadian adults.

Grape Nuts: "What's your mountain"

GreyPost Foods ULC

Situation analysis

Overall assessment

"It is not the mountain we conquer but ourselves."

-Sir Edmund Hillary.

Post Grape-Nuts has been a part of American history for over 100 years. The first cereal developed...