Grape Nuts: "What's your mountain"
Situation analysis
Overall assessment
"It is not the mountain we conquer but ourselves."
-Sir Edmund Hillary.
Post Grape-Nuts has been a part of American history for over 100 years. The first cereal developed...
Grape Nuts: "What's your mountain"
This case study describes how Grape-Nuts contemporized its brand by repositioning itself as the healthy cereal offering power-packed nutrition for active Canadian adults.
