McCain Superfries: Modifry

This case study describes how McCain's #Modifry campaign made use of foodie culture and inspired Canadian consumers to think about fries differently.

McCain Superfries: Modifry

Grip LimitedMcCain Foods Canada

Situation analysis

Overall assessment

Fries. Mmmmmmmmm.

For many years, fries have been a welcome addition to Canadians' dinner plates. Fries with ketchup. Fries with burgers. Fries with chicken fingers....