Mark's: Ready for winter

This case study describes how Mark's shopping mall, Toronto, successfully overcame post-holiday consumer fatigue.

Mark's: Ready for winter

Sid LeeMark's

Situation analysis

Overall assessment

Combatting post-holiday fatigue

In Canada, the months of January and February are spent in a state of dormancy. Aside from the bone-chilling temperatures it reaches during this time of year, people across the nation are still feeling the aftermath of holiday indulgence. In other words, Canadians are full, mall-exhausted, and satisfied with their newly received presents. At the same time, retailers across the country experience significant declines in foot traffic, as shopping for pleasure is not top of mind.

Resulting Business Objectives

Getting shopping-exhausted consumers back in stores

Each...

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