WARC Webinar: Marketing to Asia's aging population

This Warc Webinar includes three speakers discussing the marketing challenges posed by – and the potential of – Asia's aging population.

Presented by:

Dave McCaughan (Thought Leader, Storyteller, Bibliosexual)

Dr. Florian Kohlbacher (Associate Professor of Marketing and Innovation, International Business School Suzhou)

Kim Walker (Founder and CEO, Silver Group)

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