PEDIGREE: K9FM

This case study describes how pet food brand Pedigree promoted itself in the New Zealand market with a campaign that targeted not only pet owners but their dogs.

PEDIGREE: K9FM

Campaign details

Agency: Colenso BBDOClient: Mars PEDIGREECategory: Consumer Products

Executive summary

Pedigree see itself as a brand that exists to make dogs happy. The biggest problem facing New Zealand's dogs is being left home alone all...

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