Coke Zero: Drinkable advertising

This case study demonstrates how Coke Zero, the reduced calorie drink, used a cross-platform strategy and tie-up with the Shazam app to grow sampling in the US.

Coke Zero: Drinkable advertising

Campaign details

Agency: Ogilvy New YorkClient: The Coca-Cola CompanyCategory: Consumer Products

Executive summary

Coke Zero has been around for ten years, but in the US four out of five millennials have never tried it. To differentiate...

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