Fit2Me. My plan. My Way.

This case study demonstrates how AstraZeneca, the pharmaceutical company, created awareness of its diabetes treatment portfolio in the US by helping patients develop custom-fit plans to manage their illness.

Fit2Me. My plan. My Way.

Campaign details

Agency: MRM//McCANN EastClient: AstraZeneca Diabetes FranchiseCategory: Pharmaceutical / Healthcare

Executive summary

Type 2 diabetes patients are aware that they need to manage their condition but don't always find...

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