How an Ogilvy strategist reimagined Pimm's

This event report demonstrates how new strategic thinking from an agency planner led to the development of a brand extension for Pimm's, the gin-based drink owned by Diageo.

How an Ogilvy strategist reimagined Pimm’s

Geoffrey PrecourtWarc

Passionate strategists think beyond the brand. They look for insight unrestricted by the constraints of a particular category. They seek to add a dimension that can reshape the fortunes...