DrinkWise Australia: How to drink properly

This case study describes how DrinkWise, a not-for-profit organisation in Australia, created a campaign with a permissive attitude to encourage young people to drink less.

DrinkWise Australia: How to drink properly

Campaign details

Agency: Clemenger BBDO / GALKAL Research / Quantum ResearchBrand: DrinkWiseAdvertiser: DrinkWise Australia


Young Australians get drunk. Really drunk.

In fact, drinking yourself stupid is seen as...

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