Bud Light: Whatever USA

This case study describes how Bud Light, a light beer brand, launched a national, locally-activated campaign in the US to increase its market share amongst millennials over summer months.

Bud Light: Whatever USA

Campaign details

Agency: Energy BBDO / StarcomBrand: Bud LightAdvertiser: Anheuser-Busch InBev

Bud Light "Whatever, USA" summary

In 2014, Bud Light reinvented its approach to the Super Bowl with the question, "Are you #upforwhatever?"...

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